The text under this title would cover the value of packaging as a marketing component, even if the coffee weren’t the subject. However, since coffee is the topic, packaging plays a more significant function than a simple marketing tool. Therefore, this article explains the underlying purpose behind coffee packaging. Sales Proposal To effectively make a sales pitch, coffee packaging is crucial, just like it is for all contemporary commercially produced goods. The product’s distinctive packaging sets it apart from its rivals. If a consumer has a particular preference, they can evaluate the ingredients or the types of beans used — Arabica or Robust — by looking at the packaging for coffee. Packaging Prevents Staling and Maintains Freshness of Coffee Products Coffee staling occurs more quickly than other items. Hence packaging plays a more significant role in coffee. Similar to other items, ageing would result in the loss of appealing flavours. It gets a little more tricky in the ca